India's Watermelon Export Landscape
The watermelon export-import industry in India comprises over 2,385 manufacturers and exporters, along with 6,294 importers. Between October 2023 and September 2024, the sector witnessed a 2% export growth. This expansion is fueled by India's favorable agro-climatic conditions, cost-effective production, and increasing global demand.
Watermelon Production and Export Potential in India
India ranks among the top producers of watermelon in the world. According to the National Horticulture Board, India produced approximately 2.9 million metric tonnes of watermelon in FY 2022-23. Major watermelon-producing states include Uttar Pradesh, Andhra Pradesh, Karnataka, Rajasthan, and Tamil Nadu. These states benefit from the favorable agro-climatic conditions essential for growing high-quality watermelons.
On the export front, India has seen a steady increase in watermelon shipments over the past few years. As per the APEDA (Agricultural and Processed Food Products Export Development Authority), India exported over 45,000 metric tonnes of watermelon in FY 2022-23, valued at approximately USD 12 million. The key markets for Indian watermelons include the United Arab Emirates (UAE), Qatar, Bahrain, Oman, and Nepal, with growing interest from Southeast Asian and European nations.
Why Watermelon Export from India?
There are several compelling reasons to consider watermelon export from India:
| Reason | Details |
| Abundant Supply | India has vast cultivation areas, ensuring a steady and scalable watermelon supply for exports. |
| Competitive Pricing | Low production and labor costs make Indian watermelons cost-effective and appealing to buyers. |
| Quality and Variety | A wide range of varieties, including seedless and hybrids, meets diverse global preferences. |
| Favorable Trade Policies | Government support and export incentives ease market entry for Indian watermelon exporters. |
Step-by-Step Process to Watermelon Export from India
1. Business and Legal Setup
Before initiating any export activity, it's crucial to have a legally compliant business setup. Here's what you need:
- Register your business as a sole proprietorship, partnership, or private limited company.
- Obtain an Import Export Code (IEC) from the Directorate General of Foreign Trade (DGFT), which is mandatory for any export-import business.
Register with APEDA, as watermelons fall under its jurisdiction.
2. Sourcing High-Quality Watermelon
Partner with reliable farmers or suppliers in top watermelon-producing states.
3. Post-Harvest Handling and Packaging
Watermelon is a delicate fruit and requires careful handling. Post-harvest procedures include:
| Post-Harvest Step | Description |
| Sorting and Grading | Watermelons are sorted based on size, ripeness, and external appearance. |
| Cleaning | Removes field debris, dirt, and contaminants to ensure hygiene and quality. |
| Packaging | Pack smart with ventilated boxes and soft padding, stay safe and export-ready! |
4. Post-Harvest Handling and Packaging
To comply with international standards, ensure the following certifications and documentation are in place:
| Required Document/Certificate | Purpose |
| Phytosanitary Certificate | Confirms the shipment is free from pests and meets plant health standards. |
| Certificate of Origin | Verifies that the product is of Indian origin. |
| APEDA RCMC | Registration with APEDA for agricultural exports. |
| Invoice, Packing List, Bill of Lading | Essential shipping documents for customs clearance and logistics. |
5. Logistics and Shipping
Choosing the right logistics partner is essential for perishable items like watermelon. Most watermelon exports are done via reefer containers by sea or by air freight for urgent consignments.
6. Customs Clearance and Import Regulations
Different countries have specific watermelon import regulations regarding pesticide residue levels, fruit size, and packaging standards. We stay up-to-date with these requirements to avoid shipment rejections and ensure seamless entry into the destination market.
Market Trends and Export Opportunities
The global watermelon market is growing due to increasing demand for healthy, refreshing fruits. According to MarketWatch, the global watermelon market is expected to grow at a CAGR of 5.5% from 2023 to 2028. Indian exporters are well-positioned to capitalize on this trend, especially with improved cold-chain infrastructure and better connectivity to international ports.
Countries in the Middle East, in particular, are heavily reliant on imports for fresh produce due to limited agricultural output. This opens lucrative opportunities for Indian exporters who can consistently offer fresh, affordable watermelons.
Why Choose Happily Trade Exim?
Happily Trade Exim offers a range of key benefits designed to elevate your business in the global marketplace. With powerful market research tools, you can gain valuable insights into global trade dynamics to shape smarter business strategies. The platform also supports in-depth competitor analysis, helping you monitor rival activities and fine-tune your approach. For those focused on operational efficiency, it optimizes the supply chain by identifying reliable suppliers and streamlining procurement. And when it comes to growth, Happily Trade Exim makes it easier to discover new buyers and confidently expand your market reach. Whether you want to export your watermelon produce or source it for international distribution, we offer tailored solutions to suit your business needs. Contact us today to get detailed insights regarding the import-export business.
